Need More Buyers?
Customers actively looking for a vehicle—not another internet lead list.
For dealership owners
More Buyers. More Banks. More Inventory. More Deals.
CarPlug becomes an extension of your store — prepared buyers, inventory sourcing, and finance support for qualified independent dealerships.
What you get
- Prepared buyers — not raw lead lists
- Help closing deals and moving units
- Inventory when your lot is thin
- Finance department and lender introductions
- One partner instead of five vendors
Competitive advantage
Build a Stronger Finance Department
CarPlug helps qualified dealerships build real finance departments — not just dump leads on a desk.
We introduce lending partners across our network, including relationships that regularly consider qualified newer stores that many traditional lenders won't. More structure options and second-look opportunities — without promising approvals we can't control.
- Finance department guidance for stores still building their F&I muscle
- Introductions to lending partners across the CarPlug network
- Support for qualified newer dealerships that many lenders overlook
- Deal structuring help so more opportunities reach funding
CarPlug does not guarantee approvals. Lenders make all credit decisions. We help qualified dealerships access more options and present deals more effectively.
How Partnership Works
No mystery. No bait-and-switch. Here's exactly how CarPlug plugs into your store—from first conversation to delivered unit.
- 1
Buyer comes to CarPlug
A customer applies for financing or asks us to find a vehicle. CarPlug prepares them—documents, preferences, and context—before they hit your desk.
- 2
CarPlug qualifies & prepares
We review the application, gather paperwork, and match buyers to vehicles that fit your lot and lender profile. You see a prepared deal, not a cold name.
- 3
Dealer receives the opportunity
Qualified buyers land in your pipeline with full context. You choose which vehicles to present, set the terms, and own the close.
- 4
We support the deal together
Finance structure, inventory sourcing, customer follow-up, messaging, and paperwork—CarPlug helps where your desk is thin.
- 5
You deliver. We stay involved.
Your team hands over the keys. CarPlug doesn't vanish after the contract—we support follow-through through delivery and beyond.
How does CarPlug work?
We bring prepared buyers, support your desk through finance and paperwork, and help source inventory when your lot is thin. Think of us as an extension of your store—not another lead vendor.
Who owns the customer?
You do. The customer buys from your dealership. CarPlug prepares the buyer and supports the process—you close, deliver, and build the relationship.
When does the dealer get involved?
Once a buyer is qualified and matched to your store. You review the deal, select vehicles from your lot for their personal showroom, and take it from approval to delivery.
What does CarPlug handle?
Buyer generation and preparation, customer follow-up, financing assistance, inventory sourcing, title support, remote paperwork, and marketing support—tailored to what your store needs.
What does the dealership handle?
Pricing, the close, vehicle delivery, your lender relationships on the contract, and the in-store experience. You stay in control of every deal.
How do we make money together?
We structure each partnership around delivered units and the services you need—not a one-size-fits-all software bill. We'll talk through economics on our first call; no cookie-cutter package.
What happens after we shake hands?
White-glove onboarding: we learn your inventory, lenders, and process. Week one we launch buyer flow to your store. We optimize together from there—see the 30-day timeline below.
CarPlug handles
- Buyer generation & preparation
- Customer follow-up & messaging
- Financing assistance
- Inventory sourcing
- Title & paperwork support
- Marketing exposure
Your dealership handles
- Pricing & deal structure
- Closing the sale
- Vehicle delivery
- In-store customer experience
- Your lender contracts
- Final say on every deal
Why CarPlug Wins
Lead companies send names. CarPlug helps you sell cars.
Traditional Lead Company
- Sends leads
- Doesn't help close
- Doesn't source inventory
- Doesn't work finance
- Doesn't help paperwork
CarPlug
- Helps locate buyers
- Helps structure deals
- Helps source vehicles
- Helps with financing
- Helps move inventory
- Supports paperwork
- Continues after the lead
The First 30 Days
What partnership looks like after you say yes—not a software install, a launch plan.
Week 1
Launch
- Meet your dealership
- Understand inventory
- Learn lender preferences
- Launch Facebook marketing
- Begin receiving buyers
Week 2
Support
- Finance assistance
- Vehicle sourcing
- Customer follow-up
- Messaging
Week 3+
Optimize
- Expand inventory exposure
- Increase closing ratio
- Review partnership
Partner Overview
Become a Founding Dealer Partner
We're building CarPlug with a small group of independent dealerships—not rolling out a generic SaaS product. Founding partners help shape the partnership; we help you sell more cars.
- No long-term contract
- Pilot partnership
- Exclusive territory opportunities
- We grow together
- Partnership customized to your dealership
- White-glove onboarding
- Direct access to Josh and Boogie
Economics are customized per store—per delivered unit, revenue share, or hybrid. We'll align on terms before you commit to anything.
Helping Dealers Solve Real Problems
Need Help Closing Deals?
Approvals, lender submissions, paperwork, and customer follow-up when your desk is buried.
Missing Inventory?
Auctions, dealer trades, partner inventory, and outside sources when your lot is thin.
Need More Exposure?
Facebook Marketplace and digital marketing for your units—when it fits your partnership.
One Partner.
Multiple Solutions.
Stop stitching together five vendors. One relationship can cover:
Buyers & follow-through
- Qualified buyer generation
- Customer follow-up
- Financing assistance
Finance & paperwork
- Remote F&I support
- Lender onboarding guidance
- In-state and out-of-state titles
- Abandonment title services
Inventory sourcing
- Auction purchases
- Dealer trades
- External vehicle sourcing
Growth & operations
- Facebook Marketplace advertising
- BHPH portfolio consulting
- Leasing & rental program framework
Not Just Software.
A True Dealership Partner.
Depending on your store and what you need, CarPlug can assist with additional services through the partnership—not every item on every deal, but real help when it counts:
- Buyer generation
- Finance support
- Inventory sourcing
- Facebook Marketplace marketing
- Auction purchases
- Dealer trades
- Title assistance
- Remote paperwork
- BHPH consulting
- Leasing/rental framework
Services are tailored to each partnership. We'll talk through what makes sense for your dealership—not sell you a bundle you won't use.
Meet Your Partners
You're hiring experienced operators—not subscribing to software.
JB
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Meet Josh
Joshua Braden
Builder of CarPlug
- Finance background
- Dealership operations
- Inventory
- Titles
- Remote finance
- Auction sourcing
SB
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Meet Boogie
Steven "Boogie"
Indiana Dealer Partner
- Dealer relationships
- Business development
- Dealer onboarding
- Market expansion
Frequently Asked Questions
See if CarPlug fits your store.
Twenty minutes. No pitch deck. Just an honest conversation about selling more cars.